Add A Personal Touch

Personalized items are fun and they can end up being keepsakes long after the baby has reached adulthood. Such things as changing mats or diaper bags can have the baby’s footprint imprinted on them along with the baby’s name and vital statistics. There are a large number of different articles available on the market that can be customized to your baby.

Pass Something On To Your Baby

Do you have anything of yours from when you were a baby? These baby items can become extremely special when passed down to the next generation, even things you might not imagine such as mom or dad’s hair from the first hair cut, mom or dad’s baby book that memorializes there first ours, days and years. Things like these can adorn the new nursery and when the child gets old enough it will become something very special for the simple fact that it was part of your life as a baby. Some things may be considered hand me downs, but things such as this don’t classify there, they are special keepsakes that are irreplaceable.

Sulaika Zarrouk and Lily Rafii, the design duo behind Felix Rey handbags, joined forces in March, 2001 to design accessories for the smart and stylish girl-about-town, one who longs for colorful bags that add the perfect finishing touch to any outfit and excessive collection of shoes. Lily and Sulaika know all too well from personal experience that their customer had probably gone a tad over-budget on one too many Manicures and Manolos so the pair set out to offer affordable luxury in their handbag collection.

Prior to the launch of Felix Rey, Lily, a Georgetown graduate, worked at Morgan Stanley gaining a crash course in finance. After graduating from NYU and FIT, Sulaika landed a job in Collection Design at Donna Karan. In 2001, Lily took a dramatic turn from finance and joined Sulaika to create Felix Rey. Their feminine and flirty designs quickly gained a cult following, flying off the shelves as soon as they landed at Bergdorf Goodman, Takashimaya, Neiman Marcus, Henri Bendel and Kitson, to name a few. Felix Rey accessories take a fresh and feminine approach to vintage inspiration, including touches such as bows, ruffles and hearts. The bags are in a class of their own – it’s no wonder that the collection has been touted as “Breakfast at Tiffany’s” meets “Sex and the City.” It is perfectly suited for the modern girl with a whimsical flair for style.

In just five years, the company has become hugely successful, scoring coveted placement on Sex and the City and gaining loyal customers in celebrities such as Jennifer Lopez, Jessica Simpson, Lindsay Lohan and Paris Hilton. Style-making celebrities aren’t the only people who have taken notice of their darling bags. Luca Orlandi personally commissioned Lily and Sulaika to design bags for his clothing line Luca Luca. They also do private label for the trendy boutique Scoop.

Not content to rest on their laurels, the pair continues to arm themselves with experience to keep their hold on fashion success in a fickle industry. Last fall, Lily enrolled in the executive MBA program at Columbia. Judging by their consistent progress and growth, the best is yet to come for Felix Rey. A steady rise to fashion triumph with staying power was, after all, their careful business plan.